Newsletter
& Emails
Newsletters and email marketing to boost business engagement.
Overview
Since 2016, I've been engaged in email marketing, starting with HTML in Adobe Dreamweaver and transitioning to Figma in 2020.
Over nearly three years at what3words, I was involved in creating email campaigns and monthly newsletters, localising the contents by tailoring them to diverse language and cultural preferences.
Direct Email Marketing ✉️
Direct Email Marketing (DEM) involves sending promotional emails or newsletters directly to a targeted audience. These emails are typically personalized and tailored to the interests and preferences of the recipients.
At the time, I used Adobe Dreamweaver to design the emails, utilizing HTML and CSS.
what is what3words
Newsletter 🌍
The monthly newsletter featured updates on partnerships, user stories highlighting unique app uses, introductions to new features, and useful information or 'how to use' sections.
In this context, localizing assets is essential for captivating users from different countries: content varied by region and was aligned with cultural preferences, including images and colours
We designed all emails and newsletters in Figma to ensure consistency and efficiency across all our communications.
Figma's collaborative features and intuitive interface facilitated seamless collaboration and streamlined the design process.
All newsletters were designed for both desktop and mobile, as we saw an increasing preference for mobile devices among users.
+ 40% click-through rates
during the period I've worked on emails.