Crowdfunding page
Crowdfunding campaign page for a start-up
Overview
I worked for what3words, a London start-up in tech for almost 3 years. I designed all the coordinate assets for the Crowdfunding campaign: landing page, pitch deck, e-mails.
The target was hit in less than 24 hours.
The Company
Landing page 🌍
The first asset that was built was the Landing Page.
It served as a platform for collecting interest registrations and gathering key information from users.
It was developed as a page within the main website.
On the landing page, visitors had the opportunity to discover more about our initiative and make the decision to support it.
It showcased the mission statement, key details, a prominent call to action, an interest registration form, and a FAQ section.
This combination of elements helped drive engagement and contributions, leading to the successful funding of our project.
Emails ✉️
Strategy 💡
A series of 10 emails were crafted to boost crowdfunding and rekindle interest from previous investors and supperters. All the emails were also translated in German.
Pre-Campaign: Teasers and previews generated anticipation, aiming at the previous investors.
During-Campaign: Launch announcements to different groups of people.
Post-Campaign: Thank-you messages.
Pitch deck 💼
The pitch deck serves as a comprehensive snapshot of the crowdfunding campaign, providing potential backers with vital information to make informed decisions.
It succinctly outlines the project's purpose, team, solution, market opportunity, business model, progress, financial projections, and call to action.
The target was hit in
24 hours
Results 🏆
Target reached within 24 hours.
High engagement and conversion rates.
Strong rapport with backers established.
Conclusion 💡
The targeted email drip campaign swiftly propelled crowdfunding success, hitting the target within 24 hours, showcasing the effectiveness of strategic email communication.