we taxi is an Italian ride-sharing app that makes it simple
to get a taxi without spending a fortune.

the client asked to play with the logo for the restyling of the brand.

we made two proposals in the studio, and mine was the disruptive one. the logo just keeps the signature "we", juxtaposed to the blurred typography to convey dynamicity and movement. colours are always ton sur ton to enlight the "we".

 

maybe too wild, but it made them reflect and change the logo somewhere between this proposal and the precedent logo!