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Cities, like dreams,

are made of desires and fears, even if the thread

of their discourse is secret, their rules are absurd,

their perspectives deceitful, and everything conceals something else.

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about city exploration and psychogeography


psychogeography explores the theme of urban exploration from a psychological point of view. it was introduced by theorist Guy Debord in 1955 inspired by Charles Baudelaire’s concept of the flâneur – an urban wanderer. he suggested playful and inventive ways of navigating the urban environment in order to examine its architecture and spaces and a new approach to architecture that was less functional and more open to exploration.

this is how I like to be inspired by cities:

walking around taking pictures of architectures.

to read more about psychogeography, have a look at my inurbanity book, the result of my London explorations!

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place experience and place branding

a place is a truly immersive experience: its reputation depends on its natural and cultural attractions, its leaders and cheerleaders, its events and festivals, its visitors and citizens in its day-to-day life. 

place branding is not just a logo o a marketing strategy, it is about creating knowledge and place experiences. 

it is a non-stop process that takes place in the everyday life of a place. perception, image and reputation are reunited into a narrative that needs to be coherent and consistent within the past and the future of a place. 


more books about my explorations:

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architectures, brises soleil
and Le Corbusier.
exploring London
Underground geometries
a notebook and guide
of Turin, Italy
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