URBAN EXPLORATION

Cities, like dreams,

are made of desires and fears, even if the thread

of their discourse is secret, their rules are absurd,

their perspectives deceitful, and everything conceals something else.

about city exploration and psychogeography

 

psychogeography explores the theme of urban exploration from a psychological point of view. it was introduced by theorist Guy Debord in 1955 inspired by Charles Baudelaire’s concept of the flâneur – an urban wanderer. he suggested playful and inventive ways of navigating the urban environment in order to examine its architecture and spaces and a new approach to architecture that was less functional and more open to exploration.

this is how I like to be inspired by cities:

walking around taking pictures of architectures.

to read more about psychogeography, have a look at my inurbanity book, the result of my London explorations!

place experience and place branding

a place is a truly immersive experience: its reputation depends on its natural and cultural attractions, its leaders and cheerleaders, its events and festivals, its visitors and citizens in its day-to-day life. 

place branding is not just a logo o a marketing strategy, it is about creating knowledge and place experiences. 

it is a non-stop process that takes place in the everyday life of a place. perception, image and reputation are reunited into a narrative that needs to be coherent and consistent within the past and the future of a place. 

more books about my explorations:

architectures, brises soleil
and Le Corbusier.
exploring London
Underground geometries
a notebook and guide
of Turin, Italy
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