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restyling of the logo and brand image for an Italian stainless manufacturer.
the logo perfectly represent the business' main technology: the lasercut, and typeface is Trim, it was destiny! I also studied a new claim, 'cutting ideas', an interesting double meaning suited for the industry and the brilliant ideas of the owner. red is the main colour as the main business on food industry, triangles pattern on the background gives the idea of the reflecting material and black and white are the most suitable for steel objects.
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