thesis project developed in two popular communication means, newspapers and a tumblr blog,
intended for a non professional target.
basic definitions and advices for a correct city branding, using a slogan, a brief explanation and a practical example. these ten guidelines are deduced from theory, but mainly from best practices.
best European examples, Amsterdam, Copenhagen and Berlin, and some examples from Italy:
Turin, Bologna, Genoa and Salerno.
interviews to designers and strategists, like Gianni Sinni, Andrea Rauch, and Milton Glaser.
in the tumblr blog, we give some quick informations and updates of what is happening
in the world of city and place branding.