what is city branding and how does it works? after the research and the acquisition of the main notions about branding in general and city branding, we deeply analyzed the best examples in Europe and in Italy. so, why city branding in Italy is not working as well as in Europe?
interviewing some professionals, designers and theorists, we had the confirm that the problem in our country was a basic disinformation of the autorities and the population about how a city brand works.
at this point our project was a way to communicate the guidelines that we learned from the theory and from the best practices, through the project 'Brand Your City'.